If it seems like “Innovation Hubs” are now all the rage at major festivals and markets, you’re not wrong. AI startups and other tech-focused entertainment companies are now earning their place at the table, as entertainment lawyer at Blake & Wang P.A., Brandon Blake, is here to share.

Needed Evolution
Of course, if festivals and film markets want to stay relevant, they have to change with the times, so there’s little surprise that the Independent Film and TV Alliance has made this decision. The film market will now include the AFM House, a new location added to its Century City, LA, lineup. This will be the Innovation Hub home, and where most of the tech and AI companies will be found.
They are partnering with Cannes Next for the initiative, which was launched at Cannes itself last year and also brought tech companies into the entertainment fold.

On the Avenue of Stars
AFM House itself will be located at The Pavilion at Century Park, on the Avenue of Stars and fully accessible from the Fairmont Century Plaza. It will include The Cinemas Club, which will focus on the future of theatrical and exhibition, and builds on an offering from this year’s Cannes Film Market.
The AFM will run between November 10 and November 15 this year, with the AFM House open from November 11- 14. This year’s theme will be “The New Global Screen Economy,” and is specifically courting tech companies that want to get involved with film and TV projects. It will be open to all registered festival attendees.
Whether you see the growing interest of tech companies in the filmmaking space as a needed evolution or an unwelcome intrusion, the pace of progress can rarely be halted. Perhaps it will be more interesting to focus on what comes from these entertainment and technology collaborations over the coming years, as that’s where the real proof will be generated, after all.








