After acquiring the historic Alamo Drafthouse theater chain, Sony has now taken a $100M stake in the Immersive Dome Theaters, Cosm. It’s been a long time since we’ve seen a studio hungry for direct theatrical stakes, and the expansion into new special formats is an interesting one, too. Entertainment attorney at Blake & Wang P.A., Brandon Blake, shares the full story.

A New Deal
The deal was announced last Wednesday, and will see Sony take home an minority owners share in what we could tentatively call experiential event cinema. The giant dome theaters are designed to trick the viewer into seeing the exhibition blend with the physical space around them, hence the “immersive” part. Sony intends to use its stake to help shape the relatively new Cosm brand’s direction, and will no doubt be putting the tech to work to boost their own franchises along the way.
It’s certainly a new and rather exciting way to expand on the “event cinema” phenomenon, simulating the feeling of being at the event or in the film personally. Extending the show into the audience, as it were. A fitting acquisition for Sony, which has flirted with both technology and entertainment over its history.

New Venues to Match
While Cosm currently operates across three locations, it is planning to open 2 more within the next year, and has other locations (both domestic and international) in mind as well. In a way, the concept behind the chain is similar to that of the Las Vegas Sphere, although not quite the same, and now Sony has an in for both its film franchises and music output.
Will this be the start of a new era for Sony properties, and, for that matter, the entertainment industry? We’ve seen audiences buy into large-scale “event cinema” in a big way over the last few years, and this could certainly be a fascinating way to expand the idea of immersive experiences for the industry.







