Taking a leaf out of Netflix’s book, Prime Video will now be offering a view into its own most popular titles, rather than leaving it purely up to outside data aggregators to track. Blake & Wang P.A. entertainment lawyer, Brandon Blake, shares this latest development.
New Weekly Top 10s
While we mostly have to rely on data from reports like Nielsen’s Gauge to track what’s hot on streaming services, Netflix shifted to releasing its own weekly Top 10 list across its services in November 2021. As with the much more familiar Gauge report, this tracks the total viewing hours each week.
Now, Prime Video will be doing the same.
First List Released
We already have the first weekly list in hand, which shows that Jack Ryan: Ghost War and Off Campus are the winning movie and series, respectively, for the tracked period. However, they will be doing it a little differently from Netflix, as they will not be showing actual viewing data alongside the rankings, neither as Netflix’s raw viewing time nor as the now widely accepted “streaming views,” or the total minutes watched divided by run time.
The first list covers May 25-31. Interestingly, they will be offering both an overall Top 10 for both movies and series, regardless of language, and the top 10 for non-English language titles as a mixed list.
Prime viewers have already had access to an in-app list of top titles for their home country, but this covers a shorter period than the new list system. If you’ve ever been curious as to how Prime Video titles stack up against the competition, or against the broader rankings offered by tools like the Nielsen Gauge report, you’ll now have access to all the information you need, straight from the streamer’s mouth.
Film and Television 