North Carolina has seen a resurgence as a location shooting venue in recent years. After a boom in popularity in the early 2010’s, changing tax legislation and other restrictions saw the area lose popularity as a filming location. With 2019 and 2020 figures suggesting a strong new upswing in the state’s popularity as a film and TV hub, what setbacks occurred to kill the industry here in the first place?
2014 saw the state end legislation providing incentive funding to film crews shooting in the area. This included the Film Tax incentive, offering 25% reduction and tax credits up to $20,000,000 to productions. This was the primary cause of death for North Carolina’s reputation as ‘Hollywood on the East Coast’. It was claimed the incentive did little to benefit the state, but the jury is out on the exact figures.
The introduction of HB2, the ‘bathroom bill’, in 2016 was also seen as an unattractive rollback of diversity and equality, plunging the state into the dogbox among many industries. Estimates as high as 4 billion dollars lost to the bill over time have been floated. The bill is finally set to repeal at the end of 2020, although some argue the floated repeal is still not good enough.
So what’s bringing business back? While the devastation of the Coronavirus is not to be ignored, the way North Carolina has chosen to handle the crisis has created a space where production can continue fairly easily. Whilst urban enough to remain relevant, big cities like Charlotte are also less crowded than other production centers like NYC and Chicago, keeping crews safer. Additionally, they’ve recreated some grants and incentives that, while not quite as appealing as the original offerings, and a little more select in who they choose, have also set the stage to ensure a resurgence in the state’s popularity as a filming venue.
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