The verdict is in- and it’s looking surprisingly positive. Moviegoers are returning to cinemas even as key areas in New York City and Los Angeles finally get to open their doors again. BLAKE & WANG P.A Entertainment Law Los Angeles takes a look at this most encouraging development.
Brandon Blake– Managing Partner at Blake & Wang P.A
Released just this week, key statistics from the National Research Group suggest that moviegoers’ confidence has reached a point that parallels the last working weekend pre-pandemic, March 15th, 2020. In fact, the top tier of respondents, those who felt ‘very comfortable’ attending the cinema, is a little higher than it was at that point. Current statistics suggest that we could cross a key milestone, 60% of moviegoers having confidence in the safety of the venue, by as early as April.
This comes as movie attendance metrics continue to rise, too, again setting pandemic records. We’re also seeing more consumers becoming aware that local cinemas are back to work, too, with a 6% jump to 48% of people surveyed. Even more positively, almost 70% of respondents want to see a movie in a theatre within the next quarter. The best news of all? These stats have been rising steadily, with no sign of a setback. As vaccine rollout continues to accelerate, we anticipate seeing even more buy-in from consumers, too.
While it’s still a difficult time for the exhibition industry, especially while draconian occupancy limits remain in place, the news of this encouraging improvement certainly deserves celebration. With no identified case of cinema transmission for the virus, either, it’s a sign that the public can safely come back to the Silver Screen- and that they’re more than happy to do so, too. BLAKE & WANG P.A Entertainment attorney Los Angeles hope for a wholescale recovery across the board for this vital cornerstone of the movie industry.
Film and Television 