As we’ve already reported this week, Cinemark and the 5 main continental U.S studios- Universal, Walt Disney, Warner Bros, Sony, and Paramount- have reached individual deals to ensure theatrical showcase windows for the chain. While the information on the specifics is scarce on the ground, BLAKE & WANG P.A one of the best entertainment lawyers in Los Angeles digs a little deeper into what we know.
First of all, Cinemark CEO Mark Zoradi has made clear that each deal is deliberately different from each other, tailored to the ‘mutual benefit’ of both parties. He’s on record as stating that Cinemark has ‘look(ed) at the desires of each studio’, as well as their priorities, and adapted each deal to suit these. Asked about splits, Zoradi has said not to expect any significant change, and that there’s likely to be little material difference in how the box office is split.
Collectively, we are told, this should ensure a constant supply of content to the theater chain, and is said to demonstrate “a shared commitment to offering consumers the ultimate movie-viewing experience, with compelling content exhibited within the theatrical environment.” That’s certainly what Cinemark, as well as other players in the exhibition landscape, need. While the industry has seen an impressive rally after the opening of the New York City and Los Angeles markets, it will be sustained releases and attendance numbers that will really drive a recovery in the industry, which did suffer considerably under the closures last year.
To date, the rally in the exhibition industry hinges on selling audiences the notion that, despite the ease of streaming to the home, only the theater experience can provide immersion and a ‘larger-than-life’ experience to clients. Will these deals be the secret weapon Cinemark needs to reposition itself on the entertainment landscape? Only time will tell, but BLAKE & WANG P.A Entertainment Attorney will be there to keep you informed.
Film and Television 