Red Notice has scored itself, and Netflix, a fascinating record. This Netflix Original Movie is one that has also seen a theatrical release. A broader theatrical release, in fact, than usual. Netflix films, to date, have mostly relied on indie cinema distribution after rejection from the top 3 chains over exclusive release periods.
Yet Red Notice was among those which Cinemark also opted to carry, giving them a far wider theatrical release than normal. Yet it’s not this wider exhibition network that’s responsible for its shiny new record. That’s all on its streaming hours themselves. We asked the entertainment attorney at Blake & Wang P.A, Brandon Blake, for more.
The most-watched movie in Netflix history
It’s nice to be able to see these figures for ourselves, too, as we’ve recently been given Netflix ‘Top 10’ lists to use for viewing data. According to those same lists, Red Notice has racked up 328.8M viewing hours overall, quite comprehensively smashing through Bird Box’s 282M previous record from 2018.
Nor does it end with subscriber hours. Red Notice has also been watched by over 50% of Netflix subscribers. It also arrived at these record-setting figures fast. It took only 18 days. Bird Box needed 4 weeks to pass the record prior to it.
Fun adventure
Red Notice, a Netflix romp starring Ryan Reynolds, Dwayne “The Rock” Johnson, and Gal Gadot, doesn’t bring a lofty plot to the table. It’s a fun film packed with silly premise and hijinks, pairing an FBI profiler up with an art thief. But in the current glum global mood, no wonder it’s something so light-hearted that’s broken the records. We may see it push them higher, too. It still remains on the Top 10 list for over 94 countries. Quite an impressive feat!
Netflix must certainly view it as a success, given that it’s just opened for its wider theatrical release with solid success, too. We guess that sometimes just being fun really is enough.
Film and Television 