Unpacking the Latest Nielsen Top 10

Candy, a limited series under the Hulu banner designed to roll out over a week in a daily episode release, has managed to carve itself a spot on the Nielsen weekly chart for May 9th-15th. Earning Hulu a best debut title it hasn’t claimed since the release of the latest The Handmaid’s Tale season, it’s an impressive undertaking. Entertainment attorney from Blake & Wang P.A, Brandon Blake, takes a look at the rest of the top 10.

Brandon Blake

Netflix Still Dominates

Despite this rather marvelous grab from Hulu, the rest of the spots were heavily dominated by Netflix. Ozark takes an unsurprising lead with a hefty 1.73B minutes of viewing. Their new original series, The Lincoln Lawyer, based on the Michael Connelly novel of the same name, slid into second at 884M viewing minutes.

The ‘bronze’ spot belongs to Senior Year, a Rebel Wilson comedy that managed to claim 797M viewing minutes, not bad for a film among series. Despite the Netflix dominance, with Cocomelon (715M min.); Grace And Frankie (584M min.); Criminal Minds (546M min.) NCIS (539M min.); Workin’ Moms (512M min.) and Our Father (450M min.) all making an appearance, it’s hard not to see Candy as the real winner. Its 6th-place debut with 577M minutes watched is notably impressive for an unorthodox release, and it managed to sustain at least 25M minutes apiece for every one of the subsequent episodes, mostly pulling in the 35-49 female demographic.

Nielsen Chart Demographics

This chart data is assembled by Nielsen based on US streaming through TV devices, meaning mobile statistics are not present in the data. It reports across Hulu, Netflix, Apple TV+, Disney+, and Amazon Prime. There’s a delay of about a month in the released data.

Intriguingly, this means we’re looking back at what was trending right as Netflix was hit by its now-notorious poor first-quarter earnings call and the fallout from this. In fact, this was the very week when they were being threatened by a lawsuit for non-disclosure of pertinent financial facts. We can’t draw too many conclusions from one week of viewing, of course, but it’s interesting to see their domination of the charts for that week all the same.

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