It’s no secret at this point that the wider entertainment industry is keen to embrace the potential of AI-powered movie-making. There’s been considerable buzz already about the potential of OpenAI’s “Sora” software to revolutionize how movies are conceived and made. Now, Hollywood is set for what could be one of the most critical meetings in its history, as OpenAI seeks to pitch Sora’s full potential to talent agencies, studios, and media execs. Brandon Blake, entertainment lawyers at Blake & Wang P.A., has all the details you should know.
Text-to-Video and More
While it is always tough to separate the facts from the marketing hype, Sora’s powerful text-to-video tool certainly has the potential to be a disruptive force in how films get made. OpenAI, naturally, is keen to sell Hollywood decision-makers on that prospect.
Not that the move will be news to those same decision-makers. We already know that Tyler Perry has put his planned $800M studio expansion on hold in anticipation of the industry shake-ups Sora could bring.
Changing Landscape
However, a game-changing technology won’t simply be able to launch in a vacuum. Given the intense potential for industry-wide disruption a Generative AI technology like this could bring, it is anticipated we will see considerable debate and regulatory movement to counter the potential for job losses.
If anyone was hoping this intense debate around these AI-powered technologies could be postponed for another year, however, they are out of luck. With OpenAI now actively campaigning for Sora among the movers and shakers, it is only a matter of time before the wider entertainment industry has to decide on a firm stance on the new technology. Big changes are certainly ahead. Now the only real question is what they will look like, and what the greater impact on the entertainment business will really be.
Film and Television 