It’s been an excellent 11-week run for the $100M+ box office, but we didn’t quite manage a 12th week in a row. However, coming in just short at $92M, with some solid hold-overs and new debuts, there’s still a lot of promise in the 2024 box office. Blake & Wang P.A. entertainment attorney Los Angeles, Brandon Blake, shares the news from this weekend.
Deadpool and Wolverine, Back Again
This was a weekend where the holdovers took the credit. Despite 3 new wide releases, they only managed to secure $19M, roughly a fifth of the weekend’s overall gross. Of these, the top performer was Blink Twice, but it still managed only an underwhelming $7.3M. However, it should do well as it evolves into Amazon’s streaming arm.
Deadpool and Wolverine continues to hold strong, with only a 39% drop and $18.3M added to its running total of $577M domestically. This makes it the best-performing Marvel title since Avengers: Endgame. Current projections see it closing around the $625M mark, possibly as high as $640M. This should see it take the No. 2 title for the summer both domestically and globally, behind the little-animation-that-could, Inside Out 2.
Alien a Box Office Let Down Domestically
While Alien: Romulus has had a robust international run, it continues to lag domestically, bringing in only a further $16.2M for a domestic total of $72M. Despite this, that strong overseas performance has left it at the $153M mark, which should at least push it into profitability.
Notably, the summer’s big “sleeper” hit, It Ends with Us, also managed a creditable $12M, a 50% drop for its third weekend in release. This puts it at the $121M mark domestically, with a similar international performance. Not bad for a film with a $25M budget that was expected to have limited appeal. Sony continues its strong run with The Forge, which has surpassed its $5M budget to pull in $6.6M despite a limited release.
What does this mean for the 2024 box office overall? With some strong potential for post-summer releases and a notably low box office decline of only 14%, we may yet reach the $8B needed to call this year a success.
Film and Television 