There’s been speculation around when we would see Fox enter the streaming space for quite a while now, and it seems that day has finally arrived. The new streaming arm, which will go by the name Fox One, will serve a different role for them than other legacy studios, but it will be interesting to see what they make of it. Our Blake & Wang P.A. entertainment lawyer, Brandon Blake, shares the news.
Fox One: For the “Cord-Nevers”
With a pretty loyal user base, Fox as a whole has managed to avoid much of the cord-cutting plaguing other legacy studios in Hollywood. However, now they want their share of what they are calling the “cord-nevers.” The people who have never bought into a traditional Pay TV service, and are unlikely to change their mind. The name was announced last week, but so far we have few other details, especially on the pricing side. However, Fox CEO Lachlan Murdoch suggested it would not be priced as a discount compared to their Pay TV bundles, stating, ““We do not want to lose a traditional cable subscriber to Fox One.”
What Fox One Will Offer
We also know that the new streaming service will offer both live and on-demand feeds, drawing from Fox, Fox News, Fox Weather, Fox Business, and FS1. Other channel content will be dotted in as they see fit. Unsurprisingly, especially for their primary demographic, they are also teasing advanced personalization. It is expected that the service will launch before NFL season in the fall- always popular for Fox.
They announced the launch the same day as their latest quarterly earnings report, which saw their revenue from advertising rise to over $2B, half their total revenue, alongside a noted uptick in their affiliate fees for both cable and broadcast.
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