Jurassic World: Rebirth is set to be a reboot for the franchise, but can it spread some of that magic to the box office, too? As we hope to see the momentum kicked off on Memorial Day continue through the end of the year for cinema screens, the time is ripe for a $100M opener, and the famous dino franchise may be set to deliver. Entertainment attorney Brandon Blake, at Blake & Wang P.A., has all the news.
Fourth of July Opener
The film is set to hit theatrical screens over the long weekend for the Fourth of July celebrations. This should set it up for box office traction. Long weekends are typically the best for increased traffic from families looking for entertainment.
Based on current tracking, the film is actually expected to open north of $120M, but tracking can, and notoriously has, gone wrong. However, a $90- $100M start should definitely be on the cards.
Franchise Staying Power
In 2015, we saw Jurassic World, the first of the modern Jurassic Park installments, take off for a series-best $206.6M domestically (not adjusted for inflation). While the following 2 films didn’t quite meet that high, they did manage openings in the $140M range, which is hopeful.
However, the reboot is using a new ensemble cast, although there are some hot names among them that should have pulling power. The reboot is also using a new core idea to expand a little beyond the classic dino-narrative. This time, only limited dinosaurs remain, confined to specialized biospheres, and they could hold the key to a needed life-saving drug.
Will a new story and cast, paired with the same action on screen the franchise has become known for, be enough to pull off that coveted $100M start? We’ll find out soon.
Film and Television 