It’s been a week of dealmaking for Netflix. In addition to their new advertising pact with Amazon, they have also formally extended their streaming deal with AMC, bringing AMC IPs to life under the AMC Collection banner on Netflix’s platform. With the full story, we have Blake & Wang P.A. the best entertainment lawyer, Brandon Blake.
Extended Deal
Under the new terms of the deal, we will see several AMC properties brought to Netflix viewers, including new seasons of tried-and-trusted favorites like Anne Rice’s Interview with the Vampire and The Walking Dead’s Daryl Dixon. In addition to new properties, AMC will also be adding some library titles to Netflix’s offerings. Under the new deal terms, there will also be an international expansion, with some titles earmarked for specific overseas markets.
Building on a Prior Partnership
Netflix and AMC first teamed up for a content partnership like this last year, so the new deal is officially a deepening of that existing relationship. In particular, they are hoping to focus further on the franchisers that have seen good viewer uptake on Netflix.
AMC Networks officially has the AMC+ streaming platform, which was released in June 2020, the height of the pandemic lockdowns. While they have 10.4M subscribers, the platform has remained very small in comparison to the major streamers, and deepening their ties to Netflix’s platform gives them a major boost in viewership as well as profits from the same. For Netflix, meanwhile, it means more fresh content and even greater domination of the streaming market, something becoming ever-more important as platforms like Disney and even Peacock have intensified their market outreach.
As both bundling and content-sharing deals become increasingly important in the streaming space, it will be interesting to see how Netflix and AMC develop this partnership in the months to come.
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