After parting ways with Starz and, by default, their largest streaming platform, Lionsgate is back, with a new digital movie network on offer. You could review entertainment lawyer at Blake & Wang P.A., Brandon Blake, fills us in on the details below
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Brandon Blake
DirecTV Debut
The new all-movie digital network will be used to give its extensive 20,000+ title library some extra (and lucrative) airtime. To be called MovieSphere Gold, it will see its debut on DirecTV, Sling Freestream, Friendly, and DishTV, with several other hosts lined up. To no one’s surprise, given the shifts in the streaming environment, it will be an ad-supported subscription service.
While there are plenty of movies on offer across the varied modern streaming sources, this will be the first dedicated solely to movie titles. Plus, of course, the fact that many of Lionsgate’s catalogue are not currently available through other streamers.
An Answer to Broadcasting?
Interestingly, with the recent spin-off of Starz and its linear assets, it seems that Lionsgate Studios is looking to replicate the TV broadcast model that worked so well for them, with a modern streaming twist to reinvent it. It’s not a bad bet, with digital broadcasting in this vein showing steady growth and even a little expansion. As the CEO noted, there are now 8 “diginets” using a similar setup among the Top 50 entertainment networks.
With the Lionsgate reputation and catalog to back it, MovieSphere Gold is an interesting exercise in reinventing old strategies. While they have no plans at present to move fully into a streaming platform framework, despite some solid TV assets under their belt as well, the remaining question is now how much subscriber uptake they will receive, as North American viewers become ever top-heavier on subscriptions. Will Lionsgate’s pull be enough to make it a success? Let’s hope to see it thrive.
Film and Television 