Regardless of the drama around the sale of its Warner Bros. parent, HBO Max’s European rollout is forging ahead with new January launches. Review our entertainment attorney in Los Angeles at Blake & Wang P.A., Brandon Blake, fills in their rollout plans.
Brandon Blake
Continued International Expansion
This launch will see HBO Max roll out across Switzerland, Austria, Italy, Germany, Luxembourg, and Liechtenstein on Jan 13, as wholly new markets for Warner Bros.’ flagship streamer. Despite the uncertainties surrounding their parent company at present, they have pushed ahead with their planned expansion into key European markets, and it will be completed in early 2026 with the launch of their UK and Irish services.
While this is a new launch for the UK, Italy, and Germany, they are already strong markets for HBO Max through a long-running exclusive partnership with Comcast-owned Sky.
100 Markets Strong
With these launches, HBO Max will now be available in over 100 markets in the ever-present hunt for new subscribers and market traction. With its much-respected back catalog of TV dramas, covering everything from Game of Thrones to The Pitt and The Last of Us, it certainly has a lot of traction to lean on. With some exciting upcoming releases as well, including another Game of Thrones spinoff and the new Harry Potter series, paired with the Winter Olympics for sports fans, they certainly have enough to tempt new subscribers.
In each of these markets, they are launching with 3 full tiers: Basic (with ads), Standard, and Premium. Additionally, there is a sports-focused add-on. Currently, HBO Max has 128M streaming subscribers across Europe, Central Asia, Asia-Pacific, the US, and Latin America.
Not bad, for a streaming platform that first launched in 2020. Now, all we are waiting for is news on who the winning bidder for Warner Bros. Discovery will be, and if they will be taking charge of the full company, or simply the Warner Bros. side of the business.



