As Disney+ looks to solidify its share of the live continuous programming market, four new channels for live shows will be added to its roster, joining the two they launched back in August this year. Blake & Wang P.A. entertainment attorney Los Angeles, Brandon Blake, unpacks what we know so far.

Targeting the FAST Market
This will bring Disney+’s live continuous programming channels up to six. While Disney itself was keen to avoid mentioning the FAST, or Free Ad-Supported TV, model, FAST programming has been something of a growth area recently. Now a billion-dollar market segment, the FAST space is booming.
Naturally, these aren’t exactly FAST channels, as they’re only on offer to Disney+ subscribers, but it is clear they are hoping to net some of that magic for themselves. Subscription streaming platforms have been reticent to embrace the FAST term, concerned about giving the wrong message to their paying clients.
For now, these new channels will only be offered to domestic subscribers and will be onboarded ahead of the anticipated subscription price hike in mid-October.
Success So Far
The two currently live always-on channels in the Disney+ stable, ABC News and Playtime, have already netted over 10M hours of viewing since they launched in late August 2024. Disney also noted that they have seen greater engagement from the subscribers consuming them. The overall Disney+ subscriber totals, including global customers but excluding Hotstar, sit at close to 120M subscribers. Last quarter, they finally turned a profit for the first time, ahead of their previous 2025 deadline.
The new channels will offer aptly timed seasonal-themed content, no doubt hoping to take advantage of the upcoming festive season. Hallowstream will focus on Halloween content specifically, and Throwbacks offers a nostalgic pop-cult content bouquet. Real Life will deliver documentaries, true stories, and biopic content, and Hits & Heroes will offer action content from their marquee brands.
It’s interesting to see Disney dip its toes in the FAST channel model, especially behind a general subscription paywall like this. Will other streamers hurry to emulate them? That remains to be seen.






