HBO Max Enters Bundling Deal for Southeast Asia

Bundling has been one of 2025’s strongest success stories for streamers looking to expand their reach and bring in new subscribers, even in relatively saturated markets. HBO Max seems keen on getting themselves a share of that bundling magic, at least for their Southeast Asian markets. We have entertainment lawyer Los Angeles Brandon Blake, of Blake & Wang P.A., to share the news.

Brandon Blake

HBO Max and Viu Partnership

Viu, mostly known for its original Chinese and Korean dramas, will be HBO Max’s partner in core Southeast Asian markets, including Malaysia, Indonesia, the Philippines, Thailand, and Singapore, with a Q4 mutual launch planned. 

This is set to be one of the first major multi-market bundling deals we have seen for the Asia-Pacific territories, although bundling of all kinds has been a major theme this year.

Other Partnerships

HBO had actually launched its streaming services in seven Asian territories as of November last year, when the service was still known as Max. They are still currently operating in the area, under the newly reclaimed HBO Max moniker. However, they are hoping to put Viu’s established market presence to work for them, buoyed by their own impressive back-catalog of glittery and high-demand original titles in return. We are also seeing some deals for Viu content to be released on their North American services. 

As Warner Bros. seeks to distance itself from its lackluster post-merger performance alongside Discovery, and as it prepares to again split the two companies into stand-alone entities, it’s unsurprising that we would see a renewed focus on expanding the reach of its flagship streaming platform. It will be interesting to see how much market appeal the two-for-one bundle has in its home territories, and if Warner Bros. can put that to work for them.

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Warner Bros. Sets New Theatrical Goals

Now we are seeing some serious momentum from Warner Bros. as it plans its upcoming split from Discovery Global, it seems they are back to eyeing box office prominence. With a new pledge for consistent theatrical releases to build on a very successful Q2 at the box office, there is much excitement ahead. We have our entertainment attorney from Blake & Wang P.A., Brandon Blake, to share the news. 

Brandon Blake

New Commitments

Warner. Bros is targeting 12-14 theatrical releases a year going forward, drawn from across DC Studios, Warner Bros. Pictures, Warner Bros. Animation, and New Line Cinema. According to the shareholder letter that announced the target, they are aiming for 1-2 Warner Bros. Pictures tentpoles, 1-2 DC films, 3-4 releases from New Line Cinema, and 1-2 Warner Bros. Animation titles, with the rest to be filled out by moderate budget originals.

There’s little wonder that they’re keen to keep the box office momentum going, after all. It has been an immensely successful year for them in theaters, with several record-breaking releases. All told, they have seen over $3B from global box office takings, with $2B of that shared across Q2 releases, A Minecraft Movie, Sinners, Final Destination: Bloodlines, and F1, which was released in partnership with Apple.

Rising Success

Warner Bros. Studios has also distributed 5 films in a row that have taken higher than $45M domestically. At the moment, they are behind only Disney in the 2025 box office rankings, a remarkable jump from the relative mediocrity of recent years. It’s likely this sudden impetus is part of the strategy transformation they have been talking about recently, which includes a more systemic approach to releases and the use of real-time data for windowing decisions. 

Will this be the secret to a new, improved Warner Bros.? It certainly seems like a move in the right direction for them.

Cinemark Sees the Impact of a Better Box Office in Quarterly Results

Cinemark has seen an upswing on Wall Street on the back of a positive and popular box office throughout 2025. Our expert from Blake & Wang P.A., best entertainment attorney Los Angeles Brandon Blake, dives deeper into the results for us.

Brandon Blake

A Strong Box Office

We have seen some amazing performances at the box office since the start of 2025, with A Minecraft Movie offering a wonderful start to the year and that key factor we have been missing- a constant pipeline of quality content- returning to the box office.

Unsurprisingly, this rise in momentum, especially for summer movie going, has had a positive impact on the balance sheets of the theatrical chains now reporting their quarterly earnings- and for Cinemark, it has definitely paid off. The domestic box office at the moment is tracking at the $2.7B mark, a 35% increase year-on-year. We have also seen some great family film releases, which are ideal for Cinemark’s typical audience.

Positive Results

Cinemark saw its year-to-date tracking shift from a 12% deficit to a 14% gain to finish this quarter. In the back of this news, shares were 2.3% up, despite the overall down market. Revenue rose by almost 30% to $940M, with net income (more than) doubling on the year before, at $93.5M. 

Admission revenue rose by 28%, reaching $467M, while concessions ticked up by 29% to bring in $378M, the first time it has crossed the $300M mark. Attendance also improved, reaching 57.9M off the back of a 15.8% increase. They also saw a 12% increase in subscriptions to their loyalty program, reaching 1.45M members and accounting for almost 30% of domestic box office takings. 

Overall, it’s been a great quarter for Cinemark and the wider theatrical industry, and with some strong titles in the upcoming pipeline, we should see further solid performance at the box office throughout the end of the year. Welcome news, indeed. 

Features Could Be Coming Back to California

There could be new hope for the California film industry. As we ourselves recently reported, feature films have been notable only in their absence in recent rounds of film funding in the state. However, it seems that more features are reconsidering the Golden State, and that’s great news. To share more, we have our industry insider, entertainment lawyer from Blake & Wang P.A., Brandon Blake.

Brandon Blake

Stemming the Exodus

As a filming location, California has seen big-budget films flee the state for several years now. There’s no one factor to cause it, but rather a combination of a difficult and bureaucratically hampered permitting environment, high labor costs, a lackluster tax credit offering, and plenty of other alternatives rising. 

While the state has taken considerable steps to address some of these concerns, a look at the latest list of applicants through FilmLA’s shows that, despite plenty of indie projects, feature films are only noticeable by their absence.

New Hope

However, production tracking service ProdPro, which follows global filming trends, has a new hope to offer. While we may only have seen 15 movies with big budgets ($10M +) filming in the state so far this year, it suggests there are 95 titles that meet that benchmark in active development currently. More popular than the alternate destinations, New Mexico, Georgia, and New York, put together. This could be the result of some of those recent overhauls and an upswing of positivity around California as a filming destination. 

It’s also seen a 17% increase in TV productions filming in the state, the highest levels since Q1 last year. Dramas (9.5%) and reality TV (29.5%) saw the biggest increases. 

There’s still work ahead for LA if it wants to reclaim its iconic status as a filming location. However, there’s definitely room to be hopeful about the future, if current trends continue and larger productions continue to consider the state. 

Lilo & Stitch Crosses the Billion Dollar Line

It’s been a good year to date for Disney, and it looks set to continue. With Lilo & Stitch proving to be a rare live-action success for the studio, it’s also now officially the first MPA film to cross the billion-dollar line this year. To tell us more, we have an expert entertainment attorney at Blake & Wang P.A., Brandon Blake. 

Brandon Blake

First of the Year

Although Chinese animation Ne Zha 2 was the first film to make a full billion this year, eventually closing over $2B, no Hollywood title has yet crossed that mark. Lilo & Stitch is the first studio film to reach that milestone this year, with $416M domestic and an extra $584.8M globally- and it is still in theaters, in its 8th week. This is after a record-breaking $183M opening weekend domestically. This makes it the top MPA movie of the year (so far). It’s also the highest-grossing Disney live-action film in several markets, including Mexico, and Latin America has contributed just under $200M of the total takings. 

More to Come

This exceptional reception has also put a Lilo & Stitch sequel into the works, and could be a new invigoration of the franchise for Disney. The original animation has also seen immense traction on Disney’s streaming services, racking up over 640M hours over recent months.

It’s been a great year for Walt Disney Studios, for sure. Having released four billion-dollar films in the span of just 13 months (Moana 2, Inside Out 2, and Deadpool & Wolverine fill out the list), the studio is riding a high that must be very welcome after a spate of lackluster and under-performing releases in the post-pandemic period and the rise of superhero fatigue at the box office. Now, let’s see if the momentum continues into the end of the year. 

The End of the Max Era

We have now officially seen the end of Warner Bros’ Max era- and many feel it’s best forgotten as quickly as it arrived. The last 2 years have not been all that kind to Warner Bros, and the constant shifts in its branding and focus have done little to offset that. To fill in the gaps as we see its flagship streamer return to the familiar HBO Max name, we have our expert entertainment attorney at Blake & Wang P.A., Brandon Blake

Brandon Blake

Back to the Future

Warner Bros. announced its plan to return to the HBO brand name in May. While officials were quick to talk about how the reversal would “amplify the uniqueness” of the streaming platform, especially as the overall streaming landscape becomes rather crowded, many in the industry have also taken this as a sign that their early attempts to freshen the brand have simply failed. 

The move was initially made as part of a plan to blend Discovery’s unscripted programing with their better-known HBO fare. However, this mingling of genres wasn’t a particular success, with the brand losing a lot of the immediate recognition the HBO branding brings to the table, especially with Discovery+ remaining a stand-alone offering. 

Continuing Success

If we are being fair, however, Max can’t be written off completely as a bad idea. The service still managed to pull in new subscribers and kept strong viewership numbers. However, the loss of overall cohesion in the brand certainly had an impact on Warner Bros. stock along the way. Now, of course, we’re also waiting for the split-off of Warner Bros. cable TV assets from its streaming and studios arm, and in the midst of an aggressive territorial expansion for HBO Max itself. 

Warner Bros will be reporting its Q2 earnings over the next few weeks. As of the last earnings call, they had 122.3M global subscribers. It will be interesting to see what impacts, if any, this swing back to the old familiar brings for the struggling streamer in the coming weeks.