New Launches Ahead for HBL Max

Regardless of the drama around the sale of its Warner Bros. parent, HBO Max’s European rollout is forging ahead with new January launches. Review our entertainment attorney in Los Angeles at Blake & Wang P.A., Brandon Blake, fills in their rollout plans.

Brandon Blake- Entertainment lawyer
Brandon Blake

Continued International Expansion

This launch will see HBO Max roll out across Switzerland, Austria, Italy, Germany, Luxembourg, and Liechtenstein on Jan 13, as wholly new markets for Warner Bros.’ flagship streamer. Despite the uncertainties surrounding their parent company at present, they have pushed ahead with their planned expansion into key European markets, and it will be completed in early 2026 with the launch of their UK and Irish services.

While this is a new launch for the UK, Italy, and Germany, they are already strong markets for HBO Max through a long-running exclusive partnership with Comcast-owned Sky.

100 Markets Strong

With these launches, HBO Max will now be available in over 100 markets in the ever-present hunt for new subscribers and market traction. With its much-respected back catalog of TV dramas, covering everything from Game of Thrones to The Pitt and The Last of Us, it certainly has a lot of traction to lean on. With some exciting upcoming releases as well, including another Game of Thrones spinoff and the new Harry Potter series, paired with the Winter Olympics for sports fans, they certainly have enough to tempt new subscribers.

In each of these markets, they are launching with 3 full tiers: Basic (with ads), Standard, and Premium. Additionally, there is a sports-focused add-on. Currently, HBO Max has 128M streaming subscribers across Europe, Central Asia, Asia-Pacific, the US, and Latin America.

Not bad, for a streaming platform that first launched in 2020. Now, all we are waiting for is news on who the winning bidder for Warner Bros. Discovery will be, and if they will be taking charge of the full company, or simply the Warner Bros. side of the business.

Lionsgate Enters Digital Movies with New Launch

After parting ways with Starz and, by default, their largest streaming platform, Lionsgate is back, with a new digital movie network on offer. You could review entertainment lawyer at Blake & Wang P.A., Brandon Blake, fills us in on the details below
.Brandon Blake
Brandon Blake

DirecTV Debut

The new all-movie digital network will be used to give its extensive 20,000+ title library some extra (and lucrative) airtime. To be called MovieSphere Gold, it will see its debut on DirecTV, Sling Freestream, Friendly, and DishTV, with several other hosts lined up. To no one’s surprise, given the shifts in the streaming environment, it will be an ad-supported subscription service.

While there are plenty of movies on offer across the varied modern streaming sources, this will be the first dedicated solely to movie titles. Plus, of course, the fact that many of Lionsgate’s catalogue are not currently available through other streamers.

An Answer to Broadcasting?

Interestingly, with the recent spin-off of Starz and its linear assets, it seems that Lionsgate Studios is looking to replicate the TV broadcast model that worked so well for them, with a modern streaming twist to reinvent it. It’s not a bad bet, with digital broadcasting in this vein showing steady growth and even a little expansion. As the CEO noted, there are now 8 “diginets” using a similar setup among the Top 50 entertainment networks.

With the Lionsgate reputation and catalog to back it, MovieSphere Gold is an interesting exercise in reinventing old strategies. While they have no plans at present to move fully into a streaming platform framework, despite some solid TV assets under their belt as well, the remaining question is now how much subscriber uptake they will receive, as North American viewers become ever top-heavier on subscriptions. Will Lionsgate’s pull be enough to make it a success? Let’s hope to see it thrive.

How to choose the right contract for profit participation from your leading stars

Are you a producer or director looking to build a project around a specific actor? Perhaps you’re wondering what the best way to contract with your star would be, to ensure you get the best outcome possible? Is profit participation on the table? As the entertainment attorney Los Angeles trusts, Blake and Wang PA are perfectly placed to help you make the right contractual decisions-so let’s take a deeper look into the world of independent film production and star actor agreement.

Choosing the right contract

Firstly, so you’re fully armed with all the information, we should probably point out that the Screen Actors Guild (SAG) do offer boilerplate contracts indie filmmakers can use for their cast. Stop and think a moment, however, before you rush off to use one as a done deal. This is, after all, one of the top actor unions in the country. Is this really who you want to manage every intricacy of the contract you are about to use?

That is not, for a second, to disparage the SAG at all. They are an incredible organization that has worked tirelessly to protect performers’ rights. They have been of huge influence in ensuring safe film and TV productions with higher workplace standards. However, allowing an actor-focused union to draft the contract you will be using to protect your interests as a film maker is not in your own best interest, the same way that allowing someone else’s lawyer to draw up the agreement would not be. While it’s a quick and easy solution, it’s not going to be the best for you.

A key missing area on SAG boilerplate contracts

So, what’s missing from the SAG boilerplates that you consider? Firstly, there are no options open for equity share/ profit participation. If you’re hoping to attract a Big Name by building a project around them, then this will likely be a glaring absence. It’s also key to formulate profit participation carefully, as getting this wrong could lead to increased residual and Pension Health and Welfare obligations.

Creating a better solution

The most common way of defining profit participation for your actor comes in the form of adjusted gross receipts. Don’t let the terminology frighten you! You may well be conditioned to avoid sharing ‘gross’ with actors if at all possible, but it’s important to realize that not all gross profit is created equally.

Adjusted gross receipts, or AGR, allow you to take into account the costs of production and are, in fact, defined on the production side. In short, distribution and sales fees are removed from the figures.

Deciding on a percentage to offer

So what percentage would be ‘correct’ to offer? Generally, you’re looking at a range from alow 2.5% to a high 15%. Obviously, the higher amount is more typical for a big name celebrity who’s working at scale, or for considerably less than their usual bankable figure.

But a percentage in itself is meaningless. A percentage of what, exactly ? Here you need to make sure your production company has strictly defined its revenue-sharing definitions. And that, of course, is not something that comes with a ‘Legal Zoom’ or similar template LLC. You may not have read all the way through the proforma that came with the filing service materials, but you didn’t miss anything of value, either. Expect nothing much but old, and often outdated, code provisions. In short-don’t assume you’ve got the definition of AGR somewhere. Ensure you sit down with proper legal counsel and craft it, with precise thought to your goals.

With a specifically crafted contract created with your best interests in mind, and a clear idea of both the percentage you wish to offer your Name, and the definition you are using to outline your AGR and revenue sharing definition, you’ll be in a far stronger position to offer a deal that will work for both of you.

Blake and Wang PA didn’t become one of the entertainment law firms San Francisco loves for nothing. We have decades of experience in helping indie filmmakers like yourself create, ratify and administer contracts across a host of projects. No matter what future you envision for your project, let us help you create a solid foundation today.